Internal Linking the Correct Way – SEO Tips

I have decided to create a new weekly series of posts covering the topic of  Search Engine Optimization for bloggers. I will post a new tip every Monday for the next several weeks.   Some of the tips you may already be familiar with but I’m hoping that with each tip you get a better understanding of how Google robots crawl your site. Ultimately then using that knowledge to apply those principles to other areas of your web site.

Now I’m not claiming to have hidden secrets that will send you to the top of a Google search.  Also, there are no guarantees on how this will all work for your site. Anyone that promises these things isn’t telling you the truth, the whole truth, and nothing but the truth.  But the principles I will discuss will not only help visitors to your site but will also help search engines index your site. So in my opinion it’s a win-win.

The first topic on Search Engine Optimization I want to share is on internal linking of your blog. This is probably one of the best/easiest ways to increase the number of page views. When visitors happen to come across your blog they may only see one post. That one post may not be your best work. I mean come on, we all write a real stinker every now and then. Like my post on how I’m a huge nerd. But if that stinker of a post has some internal links to other posts that either pertain to the topic of discussion or to a post that you feel is your better work, the visitor can easily navigate to different posts and may continue to visit your site in the future because they found a couple of posts they enjoyed.

In addition, internal linking will help with Search Engine Optimization (SEO). It’s kind of like this; the more internal links you use in your site, the more popular Google robots think your site is. It’s like you can trick Google into thinking you’re the cool kid on campus. I wish this could work in every aspect of my life, but I digress.

Here are a couple of examples to help demonstrate the best way to create links in your posts.

Example 1:  Worst

If you are looking for an archive of posts, click here.

Example 2: BAD

For more information visit http://jescady.com/archives-2/

Example 3: BEST

The Archives on my site are a good place to start looking for old posts.

This example is the best option because it describes the content that can be found on the page. Now visitors to your site and Google have some idea to what they are linking.

You can now use this knowledge to go forth and be great, or whatever.